When you think about "going green," you might picture a high-tech solar farm or a sleek electric vehicle. But for Aaron Stash, the founder of The Electric Home Company, the most powerful tool for environmental change is actually sitting right under your roof.
Whether you are a long-time resident of Northbrook or a newcomer to the Chicago area, you’ve likely felt the bite of rising energy bills or the draft of a cold Midwestern winter. The Electric Home Company was born to solve these exact problems—not just for the planet, but for your comfort, your health, and your wallet.
Founded by Aaron Stash, a Northbrook resident and "Chief Electrification Officer," The Electric Home Company isn’t just another environmental consultancy. Aaron’s mission is personal. He has spent over a decade living in a LEED Platinum certified home—one of the most energy-efficient residences in the region.
After 20 years in sustainability and social impact, Aaron realized that while many homeowners want to live more sustainably, the "how" can be incredibly overwhelming. How do you choose between heat pumps? Is induction cooking actually better? What’s a Manual J calculation?
The Electric Home Company provides those answers through a mix of education, modern technology, and a trusted network of professionals.
The company’s approach centers on the Healthy Home Review. Rather than a high-pressure sales pitch, this process is a roadmap. It identifies the "low-hanging fruit" of home improvement—like air sealing and insulation—and plans for the future of your home’s infrastructure.
Key services and areas of expertise include:
Heat Pumps: The gold standard for HVAC and water heating that works efficiently even in cold climates.
Induction Cooking: Faster, safer, and better for indoor air quality than gas stoves.
Healthy Indoor Air: Strategies to monitor and improve the air you breathe every day.
The Energy Efficiency Pyramid: Helping you understand where your energy goes and how to stop the leaks first.
Beyond reducing carbon emissions, an all-electric home offers immediate benefits:
Safety & Health: Removing gas combustion reduces the risk of carbon monoxide and improves indoor air quality, which is linked to better respiratory health.
Cost Stability: Electricity allows you to tap into renewable energy and protects you from the volatility of fossil fuel prices.
Superior Comfort: Modern electric systems provide more consistent, even heating and cooling throughout your home.
The Electric Home Company is more than a service provider; it's a community resource. You can often find Aaron hosting The Electric Home Show, where he tours real-world examples of sustainable homes and interviews experts on the latest green tech.
If you’ve been curious about making your home "future-proof," there’s no better time to start. You can visit www.electrichomecompany.com to schedule a free 15-minute "virtual coffee" or dive into their library of videos and electrification checklists.
Your home is likely your biggest investment. The Electric Home Company is here to make sure it’s also your healthiest and most efficient one.
*** To learn more about local sustainability initiatives and community stories, keep an eye on our Community Page.
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